We are constantly consuming ads from fast fashion brands all over social media, but sometimes finding those careful and conscious brands seems like a lot of work. I have compiled a list of my favorite ethical brands, big and small, to make finding them a little easier.
Culture Flock creates playful and positive graphic tees and sweatshirts designed by artist right here in Missouri. They were an online only store for years, but, as of October 11th, they opened a brick and mortar store In Springfield, MO.
Price Range: $-$$
The prices are pretty typical, around $25 for tees and $45 for sweatshirts. Keep in mind that this is a small, artist run business creating unique and lasting designs, so these prices are not too shabby at all. Older designs will often be on sale for less, as well.
“We design, create, and handprint all of our wearables in a historic warehouse space in downtown Springfield, MO. We print our designs on Bella + Canvas or Alternative Apparel clothing. Both of these manufacturers place a high priority on social responsibility & sustainable practices, which is why we’ve chosen to work with them.”
I have no words for Uniqlo. Or maybe too many. Considering Uniqlo is a large brand that can be found in malls, they do as much as a brand of their size can to reduce waste. They create high-quality basics that come in an array of different colors. Uniqlo is a great brand to use as the building blocks of your wardrobe. And might I add, the pieces I own from Uniqlo are all very professional and COMFY AS HECK. Although the best part of shopping ethically is supporting smaller brands, shop here if you need something in a crunch and don’t have time to search.
Price Range: $ !!!
One of the most inexpensive sustainable brands on the known planet, probably. They have the closest rival in pricing to fast fashion brands.
Here is a link to Uniqlo’s sustainability page. It is information overload in the best way possible. The more information a company can give us on their sustainability practices, the better.
Uniqlo seeks to reduce waste by creating long lasting products and making sure their products that are no longer being used are given to those in need if in good condition or recycled if no longer wearable. Their recycling program is much more nuanced and further developed than the gimmicky one put on by H&M. How clothes are recycled is tailored specifically to the area each store is placed.
Take a look at number 4. “Clothing is delivered in consideration of local needs, climate, culture, and religion.” This program is incredible well thought out and there is plenty more information available.
I could summarize all day, but instead take a look at their site to see further information on their factories and values.
Not to be dramatic, but I love Big Bud Press more than I love myself. Big Bud offers a line of colorful unisex clothing that is made in LA. They have t-shirts, jumpsuits, fanny-packs, trousers, backpacks and more.
Price Range: $$-$$$
A bit on the pricier side, with t-shirts coming in at about $40 and jumpsuits at $160. But hot dang, those jumpsuits get me every time. You get what you pay for with this brand: a unique item that is packed full of fun.
“All of Big Bud’s products are very proudly USA made and we take pride in our high quality and attention to detail!” This statement doesn’t seem like much, right? So, how do I know that they’re ethical?
They don’t have all the information on their main website, but they are very transparent on social media. There is a highlight on their Instagram dedicated to production, where they keep videos of their items being sewn and t-shirts being printed. As a smaller brand, they do not have to worry as much about producing excess waste. Any defective or messed up items are sold at deeply discounted sales rather than being thrown out.
Hip and minimalist are the two words I would use to describe Everlane. They have quality constructed basics, but basics that are very “in”. They offer a few different styles in several different muted tones.
Price Range: $$-$$$
I like to use t-shirts as a comparison point, so note that Everlane’s tees fall around $32 dollars. Denim runs around $68, but they are built to last. I would note that they seem to run a little small, as I has trouble fitting into a pair in my usual size.
“We spend months finding the best factories around the world–the same ones that produce your favorite designer labels. We visit them often and build strong personal relationships with the owners. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment. Our goal? A score of 90 or above for every factory.”
Everlane also offers a break down of how much their items cost to make, and then shows how much they charge in comparison. “Radically transparent” is there motto.
Click through profiles of every one of their factories here.
Surprise! The choice attire of frat boys everywhere is actually one of the leading brands in sustainability.
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Patagonia offers ambitiously comprehensive information on their production on their website. They offer insight on everything from the growing of their organic cotton to their fair trade certified factories. They even give grants to grass roots activists around the word to further environmentalism outside of their company as well. They also have a section of their website titled “Worn Wear” which offers used Patagonia gear at a discounted price.
This is just scratching the surface on brands that offer a plethora of different styles without harming humanity or the only earth we’ve got. If you didn’t see a brand that piqued your interest, I hope you were, at least, able to see that there is no reason to settle for fast fashion brands.